Tuesday, July 23, 2019
Nationalistic Design in Practice Assignment Example | Topics and Well Written Essays - 500 words
Nationalistic Design in Practice - Assignment Example In this way, the above products all represent some form or fashion of American ideology and majority belief. The Campbellââ¬â¢s soup retains the traditional labeling that has defined the product for so long as a staple of American life. Likewise, the brandââ¬â¢s labeling holds true t the use of Red and White ââ¬â both colors of the American flag. Secondly, the Ford F-250 is also a quintessentially American product that hearkens back to the days in which a vast frontier stretched before would-be settlers (Ford 1). Reminiscent of the Conestoga wagons, the massive truck is the epitome of American oversize and excess. Lastly, the Dickies brand of work clothes invokes the idea that America is still a country of industrial producing workers (Dickies 1). Although this is far from the truth, the brand continues to evoke such ideas with its careful use of Red, White, and Blue along with the inclusion of a horse shoe in the logo. With regards to three products that are noticeably non-nationalistic in origin, this analysis has chosen to examine Pepperidge Farmââ¬â¢s Pirouettes, Fordââ¬â¢s Fiesta, and American Apparelââ¬â¢s European-themed product offerings. Due to the fact that each of these products draws on inspiration from the other side of the Atlantic, the amount of nationalist influence on the products is limited if not non-existent. Firstly, the Pepperidge Farm product does not even bear a comparable name in English. It is marketed as a French creation even though it is made and distributed by an American bakery (Pepperidge Farm 1). Secondly, the Ford Fiesta has recently had a major face-life and redesign from its earlier days as a very boring and non descript econo-box (Ford 2). As such, the designers have drawn on inspiration from Fordââ¬â¢s European division to design a product offering for the American market that draws heavily on European
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