Current Trends

The market for projector screens continues to boom as presentations continue in corporate, educational, government, and other settings. Today, many trends co-exist in the development of the market, accounting for the wide variety of product offered. We will consider the emerging trends in the industry. In particular, we will pay attention to how these trends are represented in the product assortment of PCM Ltd.Trends in the IndustryAs more and more business people and other professionals travel extensively, the size of the screen and the projector begin to matter. Smaller screens can be more easily packed in the luggage and transported more effectively. In the case of projectors, a smaller size means most typically a shorter warranty, less brightness and a higher price. However, those that take an airplane to get places may be more willing to undertake this expense. In contrast, those travelling by car can afford to purchase projector technology that is larger in size.In college, in contrast, the projector screens keep getting bigger. A larger screen allows everybody to see what is going on in the classroom and focus students’ attention on the content of the presentation without forcing them to make a special effort to discern the images on the screen. Craig (2006) states that a good campus display system should meet a very important criterion: be â€Å"large enough for everyone to see comfortably†. The next generation of campus projector screens is likely to fluctuate between moderately big and very big monitors.Widescreen is also winning popularity. This trend, already visible in the production of laptops, has now come to influence the world of projector screens. The typical widescreen ratio is 16:9, although this ratio is not consistent as one can come across 15:9 and 16:10, too. The use of widescreen has implications for the overall impression of the presentation. In college settings, â€Å"wide aspect projection screens mean less room in the front for whiteboards, and more encroachment on where the instructor would stand† (Craig, 2006).The growing variety of projectors now includes overhead, LCD, slide, video and movie projectors. This means that it is desirable that manufacturers of projector screens respond to this variety by producing flexible screens that can work with any type of projector. This will make their produce suitable to a wide range of situations and will not induce users to replace the screen when they upgraded to a new type of projector.The advances in the field are numerous. Some of them are really innovative and can represent either breakthroughs that will start permanent new trends, or remain ‘side branches’ of evolution forever. Thus, ASS-60AK NXT SoundVu projection screen, created by Authentic Ltd, can act both as a display surface and a speaker at the same time.The screen â€Å"vibrates at a rate undetectable to the human eye to create sound, is made of Teonex, a material spe cially designed to produce high frequencies other fabrics would absorb† (Horaczek, 2006). In this way, it is similar to acoustically transparent screens used in multiplexes. However, professionals wonder whether this standalone speaker that also serves as projector screen can be of lasting quality.Another impressive innovation is the transparent screen that can accept and display holographic images. Demonstrating a holographic image on its surface, the screen creates the impression that the image is floating in the air. Technologically, the image emerges when â€Å"a projector shines on a thin Holographic screen attached to a transparent surface like glass or plexi-glass† (ProjectorPeople, n.d.). This image can help advertising efforts, for instance, when it is placed in front of a store where is certain to grasp the attention of numerous passers-by.PCM Ltd’s Product MixPCM Ltd maintains operations in China where its goods are produced to be later marketed in Nor th America and Europe by a Canadian company. The company offers a wide range of products in display technology. Its list of products includes projectors, projector screens, presentation easels, display stands, TV wall and ceiling mounts, and literature and catalogue dispensers.Its projector screens are compatible with different projector types. They can display images from overhead projectors, LCD, slide, video and movie projectors (PCM Ltd, n.d.). The screens are available in different formats, including square, video and widescreen. All of them are fire retardant.An example of a widescreen format is the Flexscreen Scissor Support Wall Screen that comes in HDTV format 16:9. The convenience of this format lies in the fact that it adjusts automatically to video, wide video and square format. This screen that comes in three sizes, 145*145 cm, 160*160 cm, and 180*180 cm, will conveniently fit into a variety of office and educational surroundings.Its relatively modest size allows users to place it on many walls in offices of different size. Flexscreen’s ability to display widescreen images makes its consistent with the newest trends that emphasized widescreen, while its conformance to the older video and square standards help it support images that were made in accordance with traditional standards.